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App experts name favorites
Applications are a bright spot in mobile advertising, and loads of marketers have plans to jump on the mobile app bandwagon. An overwhelming 64.8% of marketers and publishers reported planning to...
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Live from IABSM: Coke’s ingredients for social media
Linda Cronin, director of media and interactive integrated communications, Sparkling BBU, Coca-Cola North America, opened today’s sold-out IAB Social Media Marketplace. Her presentation didn’t give us...
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Where social media meets cause marketing
Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social Media readers’ favorite attributes! —...
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A science to referrals: John Jantsch interviewed
Today’s Q&A is with marketing expert and SmartBrief on Social Media advisory board member John Jantsch, whose new book, The Referral Engine, hit bookstores this morning. This follow-up to John’s...
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Call for healthy recipes
Having a Rolodex of nutritious recipes at the ready is helpful for chefs looking for healthy menu options, for dietitians advising clients and for keeping oneself in tip-top shape. Whether you’re the...
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Reintroducing Restaurant SmartBrief
Starting today, we at SmartBrief are enhancing our industry-leading restaurant brand by expanding coverage to include the best of the social Web. SmartBrief editors now scour restaurant industry blogs...
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State of social media for restaurants
A couple of weeks ago, we at SmartBrief embarked on a large-scale research project in the game-changing area of social media for business. Working with highly respected B2B research firm Summus, our...
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The Wizard of Oz and corporate voice
Today’s guest post is by Shel Israel, who consults companies on social-media strategy. Shel is a co-author of “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” and...
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Taking your organization through the social-media transformation
As part of last week’s Buzz2010 in downtown Washington, D.C., SmartBrief and SocialFish hosted a panel of experts who have been working through the risks of social media at their organizations for...
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3 things most people don't understand about viral marketing
There was no dearth of fascinating conversations Thursday between new and traditional media moguls at Business Insider’s IGNITION: Welcome to the Future of Media event speakers at the Time Warner...
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